ADVERTISING INFORMATION
FOR
DrillNATION MAGAZINE
AND THE
NATIONAL HIGH SCHOOL
DRILL TEAM CHAMPIONSHIPS
OFFICIAL EVENT PROGRAM
Reach a unique, target audience ranging from senior leadership decision makers
to amazing high school drillers around the world through these two publications!
WHAT IS THE IDR MAGAZINE?
The annual DrillNATION Magazine is a publication produced by Sports Network International, Inc. (SNI) This magazine is mailed once a year in early September to every Junior ROTC unit as well as select non-affiliated high schools and private academies (currently, just over 3,000 programs worldwide). Currently DrillNATION maintains a 36-page format and is mail once a year. Several long-time anchor sponsors continue to ensure this publication is mailed free of charge. The purpose of the magazine is to provide information, entertainment, event entry materials, and notoriety for the schools and cadets who participate within Junior ROTC units. Specifically, the magazine focuses on the issues, information and people that involve themselves with the military drill and ceremony units that are synonymous with many of the most outstanding JROTC programs in the Nation. This includes information on drill competitions produced by Sports Network International, as well as other interesting stories and items that may relate to Junior ROTC. For a detailed answer to the why and whats of DrillNATION, please look through the DrillNATION FAQ.
WHAT IS THE OFFICIAL NHSDTC PROGRAM?
The official NHSDTC program is provided free of charge to attendees of the National High School Drill Team Championships (the Nationals) competition held in early May in Daytona Beach, Florida. This publication ranges maintains the competition start times for every attending school, along with competition and vendors maps and messages, and other useful event information. Because of both the data contained within the publication as well as the historical and sentimental value for the parents, it is both used tremedously during the event and then kept for many years after the event. This publication is produced by SNI specifically for the competitors and spectators of the Nationals and is distrubuted largely upon entry into the facility.
ADVERTISING WITHIN BOTH THE DrillNATION MAGAZINE and the NATIONALS EVENT PROGRAM?
As competitive drill & ceremony has exploded in growth over the years, it has become more and more apparent that interested groups would like to reach the 500,000-plus cadets, instructors, and parents that participate within this drill world. SNI is the leader in this field through both publications. Over 450,000 cadets, parents and instructors have a pass through read at DrillNATION every year. Also, the 5,000-6,000 annual attendees of the Nationals in Daytona Beach are reached extensively through the official event program. Those looking to reach these individuals have a targeted, interested audience through inclusion within either publication.
WHO MAY ADVERTISE WITHIN IDR or the Nationals Program?
Advertising will be considered for this publication if it is felt that those receiving this magazine will greatly benefit from an increased level of knowledge about a particular good, service or educational opportunity. Therefore, all advertising is done subject to the approval of SNI on this basis. We at SNI believe the opportunitiy to expand information on a particular item to the drill community as a whole can be done very cost effectively through either the DrillNATION Magazine or The Nationals official event program.
WHEN DOES THE IDR GO TO PRESS?
Each year, from roughly June 1st to August 30th, DrillNATION is written. Layout and production takes another week to accomplish. Generally, the deadline for advertising materials to be "in hand" is August 25th each year. However, with advertising still a very limited item, those wishing to be considered for inclusion should get their items submitted as soon as possible. Generally, the IDR is published and packaged in ealy September and put in the mail around September 20th so schools begin receiving their copies throughout the end of September after school has started across the country.
WHEN DOES THE OFFICIAL EVENT PROGRAM GO TO PRESS?
All materials needed for any submissions into the official event program MUST be in the hands of SNI absolutely NO LATER THAN APRIL 20th EACH YEAR! The event program is put together with start times and other materials that are finalized roughly one week prior to the event. Immediately following this drawing, the event program masters are whisked to the printer to be produced and ready for the attendees. Again, advertising in the event program is VERY limited (even more so than within DrillNATION. Therefore, those wishing to be considered for inclusion should make their wishes known as soon as possible.
ANYTHING SPECIAL I SHOULD KNOW?
Advertising must be largely camera-ready. Non-camera ready materials may be subject to an additional charge if extensive prep work is required. Submissions can be in MAC or PC format (preferred), on CD or DVD, or email attached. The printer that puts together the final product is a commercial, full-service shop here in Daytona Beach, Florida and can work with virtually any format of product you can ship to SNI. For specific information regarding what format to submit, linescreen and sizes of ads, contact SNI directly.
HOW DO I GET THE BALL ROLLING TO ADVERTISE?
Those wishing to advertise within either publication should review the "rate sheet" listed below. Feel free to email or call (800/327-9311) with questions.